United Hmong Family, Inc.
Logo & Event Branding
The organization needed a fresh rebrand to appeal to the younger Hmong generation. The center of the logo is a traditional Hmong pattern that represents mountains, the place where the Hmong people originated and called home. The 18 triangles encircling the center pattern represent the 18 Hmong clans that exist in our society today. They all are equal and symmetrical to represent equality and inclusion. The Hmong International Freedom Festival, also known as the July 4th Hmong Soccer tournament, attracts thousands of people from around the nation.